Brand Feel More Authentic

How to Make Your Brand Feel More Authentic

In 2021 and beyond, social signals and branding are among the most important ranking signals for Google and other search engines. With more and more businesses coming online, it has become instrumental for companies to stand apart from the crowd. Whether you are a startup or a mid-sized company, there is always a scope for boosting the branding.

If you have just started with an online business and looking for the best branding tips to make your company look more authentic, we have got you covered. In this article, we will have a look at how to make your brand stand out from the crowd and create more traction from potential customers. Only delivering quality services and products is not enough and it’s only one aspect of a successful business. You need to think in a 360° way for long-term growth. On this note, let’s first understand what brand authenticity is and why it matters.

Brand Authenticity

In simple terms, brand authenticity is all about being genuine, transparent, and loyal to the customers. When a brand focuses on these qualities, then it automatically attracts more customers without excessive paid marketing. When your brand policies are transparent and more inclined towards customer satisfaction, then your brand will become more authentic. When customers will be able to establish an emotional bond with your brand, then it’s a signal for higher brand authenticity.

How well the business owners are fulfilling their vision and mission statement is the straightforward benchmark for brand authenticity. Brand authenticity also covers how well the company is meeting the customer’s expectations in terms of overall service and communication. On this note, let’s look at

Being transparent

The first step towards making your brand feel more authentic is becoming more transparent and following this practice throughout all the touchpoints. In this fast-paced and complicated digital era, being transparent is a strength and it can help you establish a direct connection with your customers. You don’t have to spend any kind of money on advertisement or marketing for following this practice. It should be an integral part of the company’s policy. For an SEO reseller, the best thing to being more transparent in explaining all your business terms and conditions to new onboarding customers and help them know more.

Being real

Now being real and copying others is the biggest mistake a business can make in its branding strategy. In this hyper-connected world of social media, nothing is hidden from the customers, and copying others won’t work in the long term. You need to bring out your beliefs, core values, and visions and showcase them whenever you get a chance.

This simple gesture will help you gain more customers that think like your brand or want to work with a company with the same beliefs that they have. This is a continuous practice and your team needs to focus on adding your brand’s original elements to every online activity.


Storytelling is a fundamental technique for creating a never-ending bond with your audience. People connect with stories more than services or products promotion. This marketing tactic will not only help you make your brand look more authentic but also help you gain more customers through it. Storytelling can be done through blogs, social media posts, or video marketing. The main thing is that the message should be strong and everyone should connect with it. If you don’t have a video team, it’s better to plan a storytelling social media campaign to share your story with everyone.

Show your expertise

The most straightforward way of showing that your brand is authentic is becoming an expert in your field. Being an expert gains a lot of authority in the market and helps brands in engaging more audiences. Regardless of company size, position your marketing campaign that will showcase your expertise. People prefer to avail services or buy products from market experts and this will help you take the lead in the market.

Become consistent

Consistency plays a major role in making a brand authentic and more trustworthy and you need to be consistent with branding. While planning any marketing campaign, make sure the brand identity is retained and customers can identify your brand easily. This will play a major role in improving the sales also. Once the brand will become known among the targeted audience, it’s much easier to cross-sell and upsell.

Your company logo also plays a major role in making the branding consistent and whenever possible, include your company’s logo in marketing. These small gestures improve the overall brand presence and make your company look more authentic.

Follow these simple steps and get started with uplifting your brand’s authenticity from today. Creating brand authenticity is a long-term game and you need to be consistent at it. Make sure your team follows all these simple practices to thrive online. Additionally, you can opt for SEO services as well.

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Mansi Rana
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - Digital Marketing Agency. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

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